24
ski sun cream and lip balm
Skip itSoft demand (-97.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good805.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Avg price
Bad£6.70avg listing price — sweet spot $15–$100
Market size
Bad£7K£7K/yr · 36K searches
Growth
Bad-97.9%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.46–£8.33cheapest to priciest tracked listing — scored on the share inside $15–$100