48
sitz bath
Skip itSoft demand (-21.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.23avg listing price — sweet spot $15–$100
Price range
Good£5.08–£25.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,538.37avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay£198K£198K/yr · 181K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-21.5%90-day search growth — must beat 0% to launch