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silver shampoo
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£1.21–£23.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£161K£161K/yr · 205K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Review moat
Bad5,313.17avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.63avg listing price — sweet spot $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand