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silk scrunchies
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good£2.57–£29.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£284K£284K/yr · 545K searches
Review moat
Okay2,142.78avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.34avg listing price — sweet spot $15–$100
Growth
Bad-12.7%90-day search growth — must beat 0% to launch