51
silk hair ties
Worth a lookShows low returns (0.4%), but soft demand (-13.5% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Price range
Good£2.57–£37.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,066.49avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.49avg listing price — sweet spot $15–$100
Market size
Okay£108K£108K/yr · 141K searches
Growth
Bad-13.5%90-day search growth — must beat 0% to launch