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si perfume for women
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Price range
Incredible£16.11–£93.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£54.01avg listing price — sweet spot $15–$100
Review moat
Good943.64avg incumbent reviews — the moat a new listing must climb
Market size
Okay£189K£189K/yr · 116K searches
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price