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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 47Growth 22Conversion 77Competition 35Returns 98Price range 0Avg price 19Brand share 0Review moat 11Quality gap 21

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay£257K

£257K/yr · 503K searches

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-6.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad£6.70

avg listing price — sweet spot $15–$100

Review moat

Bad29,410.17

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£5.44–£8.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Products