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shower gel set
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Review moat
Great381.31avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Market size
Okay£236K£236K/yr · 674K searches
Price range
Okay£2.60–£19.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£8.95avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-27.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand