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shower gel refill
Skip itBrand-locked demand (top 5 brands take 90% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,312.37avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.32avg listing price — sweet spot $15–$100
Price range
Okay£3.26–£26.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.4%90-day search growth — must beat 0% to launch
Market size
Okay£137K£137K/yr · 173K searches
Brand share
Bad90%top-5 brand share — brand-locked demand