43
shellac base and top coat set
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£13.11avg listing price — sweet spot $15–$100
Review moat
Good1,459.28avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.32–£24.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Market size
Bad£43K£43K/yr · 149K searches
Brand share
Bad99%top-5 brand share — brand-locked demand