45
sheet mask
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£0.94–£26.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,293.36avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Bad£7.84avg listing price — sweet spot $15–$100
Growth
Bad-21.2%90-day search growth — must beat 0% to launch
Market size
Bad£33K£33K/yr · 97K searches