49
sheep ears
Skip itSoft demand (-36.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible44.7avg incumbent reviews — the moat a new listing must climb
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.97avg listing price — sweet spot $15–$100
Market size
Bad£39K£39K/yr · 42K searches
Price range
Bad£3.76–£16.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-36.7%90-day search growth — must beat 0% to launch