43
shea butter body lotion
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Growth
Good+23.8%90-day search growth — must beat 0% to launch
Market size
Okay£179K£179K/yr · 259K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,386.73avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£4.50avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.49–£9.19cheapest to priciest tracked listing — scored on the share inside $15–$100