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shaving soap
Skip itPrices mostly outside the sweet spot ($3.31–$13.22) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Okay£253K£253K/yr · 342K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Bad5,811.59avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.29avg listing price — sweet spot $15–$100
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Price range
Bad£3.31–£13.22cheapest to priciest tracked listing — scored on the share inside $15–$100