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shampoo
Launch itA $2.1M/yr market growing +10.8% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible£2.1M£2.1M/yr · 4.6M searches
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+10.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,011.2avg incumbent reviews — the moat a new listing must climb
Price range
Bad£0.80–£18.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£5.20avg listing price — sweet spot $15–$100