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shampoo refill
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,181.95avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.80–£24.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£173K£173K/yr · 288K searches
Growth
Okay+7.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.56avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand