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shampoo cap
Worth a lookShows low returns (0.4%), but soft demand (-9.6% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good£420K£420K/yr · 272K searches
Review moat
Okay1,914.5avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.07avg listing price — sweet spot $15–$100
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Price range
Bad£3.17–£18.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand