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shampoo bar
Skip itPrices mostly outside the sweet spot ($2.41–$16.13) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay£123K£123K/yr · 274K searches
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Review moat
Bad7,682.71avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.02avg listing price — sweet spot $15–$100
Price range
Bad£2.41–£16.13cheapest to priciest tracked listing — scored on the share inside $15–$100