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shampoo and conditioner sets
Launch itA $2.1M/yr market growing +1.4% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible£2.1M£2.1M/yr · 3.5M searches
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Price range
Okay£0.83–£26.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.05avg listing price — sweet spot $15–$100
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Review moat
Bad6,119.74avg incumbent reviews — the moat a new listing must climb