56
setting spray
Launch itA $1.6M/yr market growing +26.6% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Market size
Great£1.6M£1.6M/yr · 1.8M searches
Growth
Good+26.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Price range
Bad£2.55–£18.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad10,068.33avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.45avg listing price — sweet spot $15–$100