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setting powder
Worth a lookShows low returns (0.1%), but pricing outside the sweet spot ($6.28 avg) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Market size
Good£702K£702K/yr · 1.5M searches
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£2.48–£25.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Review moat
Bad7,956.81avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.28avg listing price — sweet spot $15–$100