48
serum
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£1.9M£1.9M/yr · 2.5M searches
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Price range
Okay£3.96–£22.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.18avg listing price — sweet spot $15–$100
Review moat
Bad15,197.9avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand