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sephora
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay£103K£103K/yr · 442K searches
Review moat
Bad4,412.5avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.61avg listing price — sweet spot $15–$100
Growth
Bad-22.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.79–£7.36cheapest to priciest tracked listing — scored on the share inside $15–$100