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semi permanent hair dye

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Prices mostly outside the sweet spot ($3.48–$11.50) — this niche doesn't clear our bar today.

Market size 11Growth 21Conversion 34Competition 84Returns 100Price range 0Avg price 20Brand share 13Review moat 25Quality gap 68

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Competition

Great31%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,409.72

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.0%

90-day search growth — must beat 0% to launch

Avg price

Bad£7.14

avg listing price — sweet spot $15–$100

Brand share

Bad95%

top-5 brand share — brand-locked demand

Market size

Bad£44K

£44K/yr · 224K searches

Price range

Bad£3.48–£11.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Search terms