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selsun shampoo
Skip itA concentrated shelf (top 5 take 80% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.53avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Okay3,536.36avg incumbent reviews — the moat a new listing must climb
Price range
Okay£5.88–£18.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£113K£113K/yr · 171K searches
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Signals Low Review Barrier