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sea salt spray
Launch itA $1.3M/yr market growing +19.2% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Market size
Great£1.3M£1.3M/yr · 1.2M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+19.2%90-day search growth — must beat 0% to launch
Price range
Okay£3.37–£26.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,458.93avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.25avg listing price — sweet spot $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf