56
scrunchies
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Market size
Good£453K£453K/yr · 1.3M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,343.17avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Avg price
Bad£6.07avg listing price — sweet spot $15–$100
Price range
Bad£2.57–£14.79cheapest to priciest tracked listing — scored on the share inside $15–$100