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schwarzkopf
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,166.81avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.63avg listing price — sweet spot $15–$100
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Market size
Bad£61K£61K/yr · 64K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£8.21–£11.53cheapest to priciest tracked listing — scored on the share inside $15–$100