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schwarzkopf hair dye
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,485.55avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay£101K£101K/yr · 687K searches
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Price range
Bad£4.44–£18.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£5.86avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand