50
scalp treatments
Worth a lookShows low returns (0.1%), but soft demand (-26.7% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay£230K£230K/yr · 345K searches
Review moat
Bad4,036.63avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.65avg listing price — sweet spot $15–$100
Price range
Bad£4.61–£18.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-26.7%90-day search growth — must beat 0% to launch