49
scalp serum
Skip itSoft demand (-9.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£5.35–£29.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,891.5avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.53avg listing price — sweet spot $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay£108K£108K/yr · 128K searches
Growth
Bad-9.8%90-day search growth — must beat 0% to launch