50
scalp scrub
Worth a lookShows low returns (0.1%), but soft demand (-24.1% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good£3.52–£26.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£124K£124K/yr · 239K searches
Avg price
Okay£9.30avg listing price — sweet spot $15–$100
Review moat
Bad5,056.06avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.1%90-day search growth — must beat 0% to launch