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scalp oil
Skip itSoft demand (-23.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Okay£200K£200K/yr · 228K searches
Price range
Okay£6.02–£19.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.56avg listing price — sweet spot $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Review moat
Bad15,395.73avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-23.1%90-day search growth — must beat 0% to launch