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scalp moisturiser
Skip itPrices mostly outside the sweet spot ($4.61–$14.55) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,536.18avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Avg price
Bad£7.43avg listing price — sweet spot $15–$100
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Market size
Bad£60K£60K/yr · 68K searches
Price range
Bad£4.61–£14.55cheapest to priciest tracked listing — scored on the share inside $15–$100