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sanitiser spray
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,582.5avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Price range
Okay£0.96–£27.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Market size
Bad£84K£84K/yr · 320K searches
Avg price
Bad£6.77avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand