50
sandalwood aftershave for men
Worth a lookShows low returns (0.2%), but a small market ($64K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Price range
Good£3.15–£33.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.06avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+14.1%90-day search growth — must beat 0% to launch
Review moat
Okay3,822.63avg incumbent reviews — the moat a new listing must climb
Market size
Bad£64K£64K/yr · 43K searches
Brand share
Bad94%top-5 brand share — brand-locked demand