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salt free shampoo
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£12.26avg listing price — sweet spot $15–$100
Price range
Good£3.40–£26.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,716.71avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Market size
Bad£56K£56K/yr · 40K searches
Brand share
Bad98%top-5 brand share — brand-locked demand