50
salon chair
Worth a lookShows low returns (0.7%), but weak search conversion (0.1%) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great256.83avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Avg price
Good£137.59avg listing price — sweet spot $15–$100
Growth
Bad-21.9%90-day search growth — must beat 0% to launch
Price range
Bad£10.08–£749.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£38K£38K/yr · 185K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale