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salicylic acid body wash
Worth a lookShows low returns (0.1%), but a deep review moat (4,880 avg reviews) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Growth
Good+27.2%90-day search growth — must beat 0% to launch
Market size
Good£341K£341K/yr · 382K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.90avg listing price — sweet spot $15–$100
Price range
Okay£5.11–£18.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,879.68avg incumbent reviews — the moat a new listing must climb