45
sale
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good£2.10–£29.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£8.83avg listing price — sweet spot $15–$100
Review moat
Bad13,517.15avg incumbent reviews — the moat a new listing must climb
Growth
Bad-26.0%90-day search growth — must beat 0% to launch
Market size
Bad£37K£37K/yr · 1.2M searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale