58
rumi wig
Worth a lookShows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Review moat
Great107.61avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Good£401K£401K/yr · 518K searches
Avg price
Okay£10.18avg listing price — sweet spot $15–$100
Price range
Okay£4.63–£20.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-53.4%90-day search growth — must beat 0% to launch