55
round hair brush
Worth a lookShows low returns (1.0%), but soft demand (-18.1% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£311K£311K/yr · 562K searches
Review moat
Okay2,127.97avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.05–£20.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.85avg listing price — sweet spot $15–$100
Growth
Bad-18.1%90-day search growth — must beat 0% to launch