55
rose water
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($1.88–$17.97) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+12.9%90-day search growth — must beat 0% to launch
Market size
Okay£190K£190K/yr · 335K searches
Review moat
Okay2,924.11avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.96avg listing price — sweet spot $15–$100
Price range
Bad£1.88–£17.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand