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rose perfume
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,355.06avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Avg price
Bad£6.83avg listing price — sweet spot $15–$100
Market size
Bad£55K£55K/yr · 61K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.04–£10.42cheapest to priciest tracked listing — scored on the share inside $15–$100