53
root touch up
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($2.77–$16.74) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Good£434K£434K/yr · 591K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Review moat
Bad9,088.47avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.74avg listing price — sweet spot $15–$100
Price range
Bad£2.77–£16.74cheapest to priciest tracked listing — scored on the share inside $15–$100