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roc eye balm
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.72avg listing price — sweet spot $15–$100
Market size
Okay£248K£248K/yr · 310K searches
Price range
Okay£8.51–£18.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Review moat
Bad10,782.64avg incumbent reviews — the moat a new listing must climb
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand