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rice mask
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.52avg listing price — sweet spot $15–$100
Review moat
Okay2,947.43avg incumbent reviews — the moat a new listing must climb
Price range
Okay£7.99–£17.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Market size
Bad£39K£39K/yr · 60K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand