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revolution makeup
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,600.22avg incumbent reviews — the moat a new listing must climb
Market size
Bad£98K£98K/yr · 421K searches
Growth
Bad-20.6%90-day search growth — must beat 0% to launch
Avg price
Bad£5.04avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.73–£10.67cheapest to priciest tracked listing — scored on the share inside $15–$100