40
retractable makeup brush
Skip itSoft demand (-27.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,235.23avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.20–£21.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Avg price
Bad£8.33avg listing price — sweet spot $15–$100
Market size
Bad£63K£63K/yr · 94K searches
Growth
Bad-27.2%90-day search growth — must beat 0% to launch