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retinol eye cream
Skip itSoft demand (-27.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£14.57avg listing price — sweet spot $15–$100
Price range
Good£7.18–£32.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£206K£206K/yr · 186K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad5,515.06avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-27.4%90-day search growth — must beat 0% to launch